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Your all-in-one indie game marketing toolkit! Influencer monitoring, coverage analytics, press kits, and bonus Steam analysis tools to grow your games business — for indie devs, publishers, and PR professionals!

Your all-in-one indie game marketing toolkit!

Influencer monitoring, coverage analytics, press kits, and bonus Steam analysis tools to grow your games business — for indie devs, publishers, and PR professionals!

Trusted by ... games businesses!

Tools

Technology from big publishers, handed to indies!

Estimate Steam revenue. Analyse Steam reviews. Build press kits. Track your creator marketing campaigns, and react to Twitch livestreams in real-time. Everything you need, all in one place!

Resources

Level up your indie game marketing know-how!

With our (ever growing) library of guides on effective PR, reaching out to influencers, and optimising your Steam distribution, we'll make sure you're ready for your game launch!

Community

It's dangerous to go alone – so chase your dreams together!

With our newsletter and Discord community, we share our successes and failures, and all the latest marketing news, talks and tips from across the web. Let's learn from each other and grow together!

  Coverage Bot

Never miss a

live stream eventlet's play videocreator mentionpress review
ever again!

React to your video game mentions and report on your coverage from across the Web, YouTube, Twitch, Reddit, Podcasts and TikTokNew!! Engage and grow your community!

IMPRESS

Alerts

No more relying on social media mentions — and no more manual searching!

Real-time notifications when press & creators cover your game, directly into your Discord / Slack. You'll never miss a Twitch livestream, YouTube let's play, TikTok video or press article ever again!

Analytics

Your creator coverage, audience and Steam data, together!

Explore and filter your data by time, platform type, reach or aggregate statistics. Figure out what is moving the needle, and make better, data-backed marketing decisions!

Reports

Making reports isn't your job — analyzing, understanding, or presenting them is!

All in one click! Trusted, credible digital PR and SEO metrics from SimilarWeb, and automated screenshots for every article. You can finally forget your manual spreadsheets.

  Press Kitty

Everything you need to create the ultimate indie game press kit!

Everything you need to
create the ultimate indie game press kit!

In just 5 minutes — and, it's free!

IMPRESS

  Steam Tools

Bonus: Steam tools for market analysis & benchmarking!

Steam tools for
market analysis & benchmarking!

  Academy

Level up your

marketingbusinessPR
skills!

Free educational resources & games promo news straight into your inbox!

Educational
Marketing
Community

The Power of Podcasts for Marketing Your Games

🎙️ How to leverage your story and journey to boost your indie game’s reach!

By Ashley

8th October 2024

Educational
Marketing
Community

How to Promote Your Indie Game On Reddit Without Losing Your Sanity

🧭 Learn the basics to navigate the world of Reddit and put your game in front of more eyes!

By Ashley

28th August 2024

Educational
Marketing
Press
Creators
IMPACT!

Marketing For Indies: How to talk about your game so that people will listen

📣 Key insights for indie game developers to build an audience and enhance their visibility!

By Tammy

20th August 2024

IMPACT! 2024

IMPACT! 2024

A brand new micro-conference for the UK games industry calendar!

We covered narrow focus, big impact topics ranging from marketing your game, securing a publishing deal, growing your community, and other related essentials around succeeding as an independent games business. All the talks were recorded and are now on our YouTube channel!

Watch Recap Video View Full Event Website

Trusted by ... games businesses!

Kris Wingfield-Bennett
Kris Wingfield-Bennett
Director at Future Friends Games

Coverage Bot (and IMPRESS in general) has become our go-to for all our client and published games when it comes to influencer coverage reporting (both Twitch & YouTube). It's quick and easy to set up, has Discord integration and built-in reporting. It just works really well, love it!

Thank you, Ashley!

Conor Clarke
Conor Clarke
Marketing & Comms at Boneloaf

Coverage Bot has allowed us to monitor Twitch and YouTube coverage of Gang Beasts in an effective and efficient manner. It makes it very easy to keep track of who's streaming the game, and brings us closer to our fans!

Very impress-ive!

Martijn van der Meulen
Martijn van der Meulen
Co-founder of Snap Finger Click

Coverage Bot has been a great addition for our community. At Snap Finger Click we create multiplayer party games with a dedicated Twitch mode which lets streamers play directly with their viewers, so having a bot reporting in Discord when people are playing our games is absolutely perfect.

We couldn't do without it now.

Josh Regan
Josh Regan
Founder of Raredrop Games

I made extensive use of Coverage Bot during the launch of WARBORN, it made keeping track of press and streamer coverage much more manageable. The tool even found things I would have otherwise completely missed.

Highly recommended!

Rich Wallis
Rich Wallis
Founder of Codebyfire

A great way to track who's streaming The Colonists, and the Discord bot makes it super easy to share things with my community.

It's really great!

James Parker
James Parker
Founder of Ground Shatter

Coverage Bot is super useful, especially during your launch window. We used it on Fights In Tight Spaces...

...and look how well that turned out!

Make Your Game A Success!

With access to:
Coverage Bot
Press Kitty (free)
Academy (free)
Steam Revenue Calculator (free)
...and more tools coming soon!

Get started with our innovative video game marketing toolkit, today!