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Your indie game marketing toolkit!

Influencer monitoring, marketing infrastructure, and Steam tools to grow your games business
— for indie devs, publishers, and PR professionals!

IMPRESS

Tools

Technology from big publishers, handed to indies!

Estimate Steam revenue. Analyse Steam reviews. Build press kits. Track your creator marketing campaigns, and react to Twitch livestreams in real-time. Everything you need, all in one place!

Resources

Level up your indie game marketing know-how!

With our (ever growing) library of guides on effective PR, reaching out to influencers, and optimising your Steam distribution, we'll make sure you're ready for your game launch!

Community

It's dangerous to go alone – so chase your dreams together!

With our newsletter and Discord community, we share our successes and failures, and all the latest marketing news, talks and tips from across the web. Let's learn from each other and grow together!

  Coverage Bot

Track Web articles, YouTube videos and Twitch streams during your influencer/content-creator marketing and video game launch campaigns

Never miss a

live stream eventlet's play videopress review
ever again!

React to your video game coverage & mentions across the Web, YouTube and Twitch!

IMPRESS

  Press Kitty

Everything you need to
create the ultimate indie game press kit!

And, it's free!

IMPRESS

  Academy

Level up your

marketingbusinessPR
skills!

Free educational resources & games promo news straight into your inbox!

Educational
Marketing
Analysis
Steam

10 Free Tools for Video Game Market & Competitor Analysis

🧰 Learn about all the available tools and approaches to analyze the competitive games landscape!

By Ashley

5th April 2023

Educational
Press
Creators
Tools

Best Free Press Kits for Indie Games

🎨 A feature-by-feature comparison of all the free video game press kit tools & services! Learn all about indie game press kits today!

By Ashley

8th March 2023

Mini Marketing Summit

Mini Marketing Summit graphic

In July, during Develop conference, we invited the brightest, most experienced minds in indie games marketing all into one room, and asked: how do indie games get discovered?

— Chris Zukowski (HowToMarketAGame.com) — Suzanne Wallace (IndieBard.co) — Thomas Reisenegger (Future Friends) — Ruby Adams (Disobey) — Lou Jones (YRS TRULY) — Lauren Moses (Neonhive) — Joshua Brown (FuturLab)

With over 100 attendees seeking answers from our expert speakers and panelists, it was a ruckus. An absolute blast!

If you weren't there, luckily we took some video. Here's what you missed! 👇

Watch the Talks!

Trusted by ... games businesses!

Kris Wingfield-Bennett
Kris Wingfield-Bennett
Director at Future Friends Games

Coverage Bot (and IMPRESS in general) has become our go-to for all our client and published games when it comes to influencer coverage reporting (both Twitch & YouTube). It's quick and easy to set up, has Discord integration and built-in reporting. It just works really well, love it!

Thank you, Ashley!

Conor Clarke
Conor Clarke
Marketing & Comms at Boneloaf

Coverage Bot has allowed us to monitor Twitch and YouTube coverage of Gang Beasts in an effective and efficient manner. It makes it very easy to keep track of who's streaming the game, and brings us closer to our fans!

Very impress-ive!

Martijn van der Meulen
Martijn van der Meulen
Co-founder of Snap Finger Click

Coverage Bot has been a great addition for our community. At Snap Finger Click we create multiplayer party games with a dedicated Twitch mode which lets streamers play directly with their viewers, so having a bot reporting in Discord when people are playing our games is absolutely perfect.

We couldn't do without it now.

Sign Up, Today!

For access to:
Coverage Bot
Press Kitty (free)
Academy (free)
Steam Revenue Calculator (free)
...and more tools coming soon!

Get started with our innovative video game marketing toolkit, today!