Academy
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Educational articles, videos and guides – all about games marketing & promotion!
💜 From Crabs to Chess: Creative marketing lessons from indie game campaigns that really worked!
By Tammy
12th May 2025
🎨 7 Fundamentals To Keep In Mind As You Design Your Game’s Unique Identity
By Alessandro
9th April 2025
📧 What does an effective outreach email look like? And is there anything you can do to stand out when pitching for coverage?
By Alessandro
27th February 2025
👥 5 Actionable tips to ensure your community remains a safe space for everyone!
By Alessandro
22nd January 2025
🎅 Take a look at what other developers are doing – get inspired to make the most out of the last few weeks of the year!
By Alessandro
19th December 2024
🎙️ How to leverage your story and journey to boost your indie game’s reach!
By Ashley
8th October 2024
🧭 Learn the basics to navigate the world of Reddit and put your game in front of more eyes!
By Ashley
28th August 2024
📣 Key insights for indie game developers to build an audience and enhance their visibility!
By Tammy
20th August 2024
Check your strategy against these 10 steps to improve your chances of success in Steam Next Fest!
By Ashley
2nd February 2024
😬 Avoid these most common mistakes with your indie game's press kit – at all costs!
By Ashley
13th November 2023
🧐 Learn about wishlists, followers, and activations – and how to benchmark with Steam data!
By Ashley
18th October 2023
🧰 Learn about all the available tools and approaches to analyze the competitive games landscape!
By Ashley
5th April 2023
🎨 A feature-by-feature comparison of all the free video game press kit tools & services! Learn all about indie game press kits today!
By Ashley
8th March 2023
💀 80% of indie games are commercial failures. Let's explore the most common marketing pitfalls!
By Ashley
22nd February 2023
💯 Best practices, actionable steps to take, and tools to use – all to improve your chances of success in Steam Next Fest!
By Ashley
31st January 2023
🚀 Tips to curate your list of influencers – and leverage their support to promote your game!
By Ashley
25th January 2023
📝 What to include, how to write, when to send — strategies for getting maximum coverage with press releases!
By Ashley
5th January 2023
👀 How to keep an eye on and analyse your game's online presence – and make best use of it!
By Ashley
30th November 2022
😸 The brand new indie game Press Kit service — with best practices, tools and templates!
By Ashley
16th November 2022
😺 Learn the basics and best practices for your indie game press kit!
By Alessandro
2nd November 2022
✨ Learn how to make the best Steam game page – what to prioritise, how to tag, and where to add your unique indie flair!
By Alessandro
19th October 2022
📤 Learn how to reach out to games journalists – what is essential info & what are the pitfalls to avoid? Get your game covered today!
By Ashley, Alessandro
12th October 2022
💸 Learn how to estimate revenue for ANY game on Steam with this handy formula and interactive tool!
By Ashley
21st September 2022
📣 Ashley joins Andrew Pappas on Indie Game Movement podcast Episode 279 to talk marketing and tools for indie games!
By Ashley
9th August 2022
🤖 Learn all about the most useful Discord Bots for video game developers/publishers, and their communities!
By Ashley
30th June 2022
👋 Hey! We're the new games marketing, community and publishing tools platform on the block.
By Ashley
29th June 2022
Make Your Game A Success!
With access to:
Coverage Bot
Press Kitty (free)
Academy (free)
Launchpad (free early access)
Steam Revenue Calculator (free)
...and more tools coming soon!
