1752070371376

1752070371376

View Full Changelog Coverage Bot – Disable AVE (Ad Value Equivalent) Metrics

28th June 2025

Coverage Bot – Disable AVE (Ad Value Equivalent) Metrics

In 2022, we added Ad Value Equivalent (AVE) metrics to Coverage Bot's studio/agency tier. This is a great way to measure the value of PR coverage, however, opinions on its effectiveness across the PR industry are mixed, and... it also kind of got in the way in the coverage listings for people who had never heard of it before.

We now allow disabling these AVE metrics if you're logged in here, and you can re-enable them if you want to.

– Ashley